Is Bali Less Crowded at the End of 2025? Is It Really True?


Editor. December 26 2025

Is Bali Tourism Slowing Down at the End of 2025?

Toward the end of 2025, the issue of Bali being less crowded has become widely reported across various media, especially on social platforms. This situation is not only reflected in online discussions, but is also directly felt by BIG partners, as the slowdown in Bali’s tourism has impacted the turnover of their souvenir shops.

The quieter tourism situation in Bali is believed to be caused by several factors, including changes in tourist consumption behavior, extreme weather conditions in Bali, and natural disasters that occurred some time ago, particularly flooding.

Changes in Tourist Consumption Behavior

Currently, tourists are increasingly inclined to visit alternative destinations that are not part of Bali’s main tourist areas. This shift in preferences has caused visitor flows to spread across more locations, making major tourist areas that are usually bustling appear less crowded than usual.

Extreme Weather Conditions and Natural Disasters

Bali’s recent unpredictable weather, marked by high rainfall that in some areas still has the potential to cause flooding, has also become a consideration for tourists planning visits to the island. In addition, Bali experienced significant flooding in September, which directly affected tourism activities and caused losses for many local businesses, including those in accommodation, retail, and MSME sectors.

Uneven Impact Across Destinations

Although the perception of Bali being quieter is felt by many, the reality is that the decline has not occurred evenly across all destinations. Based on various reports, including national media coverage, major destinations such as Kuta, Nusa Dua, and Garuda Wisnu Kencana (GWK) continue to show relatively stable visitor numbers. In fact, at certain times, these three locations still experience spikes in visitors, largely due to their roles as centers for tourism activities and events.

Direct Impact on Businesses and BIG Partners

“There are still no guests in Ubud, it’s still quiet, and it keeps raining”, said one of Best Indonesian Gift’s partners operating in the Ubud market area.

The quieter conditions in Bali are also directly experienced by tourism business players. Several Best Indonesian Gift (BIG) partners, especially those located outside primary tourist areas, have complained about the lack of buyers toward the end of the year. Reduced store traffic has led to slower souvenir sales, even though stock and displays were prepared as usual.

This situation shows that the decline in tourist visits does not only affect statistical figures, but also real business operations on the ground, from retail and MSMEs to creative industry players supporting tourism.

In conclusion, Bali feeling quieter toward the end of 2025 does not mean that Bali’s tourism has truly declined. Instead, it reflects a shift in visitor patterns. Changes in tourist behavior, weather factors, and uneven distribution of visitor traffic cause the impact to be felt differently across regions. This situation serves as a reminder for tourism businesses to be more adaptive in reading trends, adjusting strategies, and continuing to maintain the appeal of destinations and tourism-supporting products in Bali.

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